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Civil Rights

Kinsella Media has designed and implemented multi-faceted notice programs to inform class members about their rights in a variety of cases regarding discrimination and other civil rights issues, including some of the largest class action settlements in history with the U.S. government.

Selected Case Experience: Civil Rights

Cobell v. Salazar, No. 1:96CV01285 (D.D.C.).
  • Case: $3.4 billion settlement – Mismanagement of Funds
  • Class Membership: Believed to be the largest civil rights settlement with the federal government, the class included over 500,000 Native Americans with Individual Indian Money accounts managed by the U.S. Department of the Interior for decades. 
  • Notice Program: The notice program included direct notice supported by TV and radio ads in targeted areas around the country, ads in more than 75 Native American publications and tribal newsletters, and Internet advertising on Native American websites. Kinsella Media also oversaw a broad earned media campaign that distributed a press release to Native American and national and local mainstream publications with telephone follow-up to encourage media coverage of the settlement.
  • Highlights: To complement paid and earned media efforts, Kinsella Media constructed a layered community outreach program with over 1,800 tribal governments, non-profit organizations, and commercial enterprises participating in the notice program by hanging posters, showing a video about the settlement translated into eight Native American languages and Spanish, and/or distributing flyers about the settlement.
  • Creative: View the TV ad or poster, or listen to the radio spot.

Keepseagle v. Vilsack, No. 1:99CV03119 (D.D.C.).
  • Case: $760 million settlement - Discrimination
  • Class Membership: Native American farmers, ranchers, and their heirs who were denied the same opportunities to obtain farm loans as white farmers.
  • Notice Program: Kinsella Media placed advertisements in tribal, regional, and national Native American media; regional and national agricultural trade publications; and a mass newspaper supplement targeted primarily at rural areas nationwide. Internet banner ads on local and national Native American-focused websites supported the print and broadcast aspects of the media program. Kinsella also implemented an earned media program that generated additional free media coverage.
  • Highlights: English and Navajo radio ads were placed in key markets with significant concentrations of Native American farmers and ranchers along with Native American networks.
  • Creative: Listen to the radio spot or view the poster.

In re Black Farmers Discrimination Litigation, MDL No. 08-mc-511 (D.D.C.).
  • Case: $1.25 billion settlement - Discrimination
  • Class Membership: African American farmers who experienced farm loan discrimination by the USDA.
  • Notice Program: A robust direct notice program, using an easily understandable postcard that directed people to a toll-free number or website for more information, was supported by paid and earned media efforts. The print media program was structured around advertisements placed in African American and community newspapers, farming and ranching trade publications, a national newspaper supplement. Radio was a critical part of the notice program with spots airing on radio stations in two large African-American networks as well as targeted local radio and agricultural radio in areas with the highest numbers of class members.
  • Highlights: Extensive third-party outreach included mailings to over 6,180 African-American farmer groups, predominantly African-American churches, civil rights groups, general agriculture organizations, historically black colleges and universities and other relevant entities.
  • Creative: View the poster or listen to the radio spot.

Dolmage v. Province of Ontario, No. CV-09-376927CP00 (Ont. S.C.J.).
  • Case: $35 million settlement
  • Class Membership: Former residents of three treatment facilities in Canada for the mentally challenged and disabled (Huronia Residential Centre, Rideau Regional Centre, and Southwestern Regional Centre), and heirs of deceased residents.
  • Notice Program: Direct notice (in large readable font, written at a 5th grade level) to identifiable former residents. Broad notice through the use of paid media, including national consumer magazines, local newspapers, TV, radio, a national newspaper, and national and local Internet. Media outreach using a multimedia news release.
  • Highlights: Extensive outreach to agencies that assist/house former residents, long term care facilities, community centers, retirement homes, adult protective services workers, a disability law center, and a group representing people with intellectual disabilities. 
  • Creative: View the TV spot and detailed notice.

"In short, [the] notice program was exceptionally well-designed by Kinsella Media, LLC to reach as many potential class members as was practicable and to provide in a comprehensible way exactly the information that such class members might want and need." 

- Hon. Paul L. Friedman
In re Black Farmers Discrimination Litigation, MDL No. 08-mc-511 (D.D.C.).

 

FEATURED MEDIA 


Cobell v. Salazar,
No. 1:96CV01285 (D.D.C.).