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CREATIVE
Product Recall

Applying media selection and measurement methodology to reach consumers in product recall and replacement programs insures that critical information is not dependent on press releases alone. Kinsella Media provides measurable results that quantify the effectiveness of the recall itself.

Selected Case Experience: Product Recall

Central Sprinkler Voluntary Omega Sprinkler Replacement Program
Kinsella Media designed and implemented a voluntary replacement program for certain sprinkler heads installed in commercial and residential buildings. Central Sprinkler issued the recall in conjunction with the U.S. Consumer Product Safety Commission in 2001.
  • Recall Audience: Current owners of residential property and owners and/or operators of non-residential property, including public and private entities and commercial property. 
  • Notice Program: This multi-faceted U.S. notice program included broad national notice through consumer publications and earned media outreach as well as more intense, targeted notice in counties with legal requirements for sprinkler heads in new construction. Notice to commercial property owners used extensive advertising in trade publications reaching commercial property owners.

    Replacement Notice Packages were sent to all identifiable national fire safety and consumer organizations. Notice was also undertaken in Canada, a secondary market for the fire sprinklers manufactured by the company, through the use of national consumer publications and newspapers.

    A second notice program in 2007 announced the end of the voluntary replacement program using national and local newspapers and selected trade organizations.

Prior to the replacement program, Kinsella implemented an extensive national notice program concerning Omega Sprinklers in the following two class actions settled in 1998:

Central Sprinkler Omega Sprinkler Product Recall and Settlement: Hart v. Central Sprinkler Corp., No. BC17627 (Cal. Super. Ct. Los Angeles County) & County of Santa Clara v. Central Sprinkler Corp., No. CV 17710119 (Cal. Super. Ct. Santa Clara County).
FEATURED MEDIA 

Central Sprinkler Voluntary Omega Sprinkler Replacement Program