Personal Injury

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Personal Injury

Notice to individuals who have suffered personal injuries requires an extraordinary effort to make sure that the notice thoroughly reaches the class with understandable and respectful information. Kinsella Media’s experience first developed in asbestos litigation has proved invaluable in crafting solid notice plans that go above and beyond due process.

Selected Experience: Personal Injury

In re National Football League Players’ Concussion Injury Litigation, No. 12-MD-02323 (E.D. Pa.).

Case: $750 million settlement – Medical Monitoring
Class Membership: Retired NFL and related league football players, their representatives, spouses, and heirs.
Notice Program: Direct mail and comprehensive paid media including print, TV, radio, and Internet advertising. TV spots were aired on the NFL network and banner ads appeared on NFL.com. Additional outreach included mailings to nursing homes, assisted living, and rehab facilities as well as communication to NFL organizations, alumni groups, and the NFL Player Care Foundation.
Highlights: All notice materials were in color and designed to reinforce the message across all media targeting family members as well as players.
Creative: View the TV spot, print ad, detailed notice, and banner ad.

Engle v. RJ Reynolds Tobacco Co., No. 94-08273 (Fla. 11th Cir. Ct.).

Case: $145 billion jury verdict
Class Membership: Florida smokers who were injured by tobacco.
Notice Program: The notice program included a widely attended press conference, a satellite media tour, radio and TV PSAs, and advertising in 65 statewide newspaper and consumer magazines.
Highlights: Although the verdict was overturned and the class decertified, class members were able to pursue their cases individually and continue to do so.

“No objection challenges the efforts undertaken to distribute notice. Class Counsel conducted a thorough campaign across several fronts that successfully apprised the Class of the suit.”

- Hon. Anita B. Brody
In re National Football League Players’ Concussion Injury Litig., No. 2:12-md-02323 (E.D. Pa.).

FEATURED MEDIA

In re National Football League Players’ Concussion Injury Litigation, No. 12-MD-02323 (E.D. Pa.).