The recognized gold standard in legal notification for over 20 years


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Shannon Wheatman, Ph.D., is the president of Kinsella Media. Dr. Wheatman uses her analytical expertise in designing, developing, analyzing, and implementing large-scale legal notification plans. She has implemented numerous programs using creative techniques that have successfully stimulated claims.  She is a trained statistician who has developed court-approved methodologies to determine direct notice reach and class sizes in cases where comprehensive mailing lists are not available.

Dr. Wheatman began her class action career in 2000 at the Federal Judicial Center, the education and research agency for the Federal Courts. She worked with the Civil Rules Advisory Committee on a number of class action studies and with the Bankruptcy Administration Committee on judicial evaluations. She was instrumental in the development of model notices to satisfy the plain language amendment to Rule 23. She was also the Vice President (2006-2009) and Notice Director (2004-2009) at Hilsoft Notifications, a legal notification firm.

Dr. Wheatman has been involved in over 500 class actions and has been recognized as a notice expert in state and federal courts across the U.S. and in Canada. Her plain language expertise was advanced by her education, including her doctoral dissertation on plain language drafting of class action notice and her master’s thesis on comprehension of jury instructions. 

Read Shannon Wheatman's full curriculum vitae.



Ph.D. Social Psychology The University of Georgia (2001)

  • Dissertation Title: The effects of plain language drafting on layperson’s comprehension of class action notices.

M.S. Social Psychology The University of Georgia (1999)

  • Thesis Title: Effects of verdict choice, dispositional instructions, opportunity to deliberate, and locus of control on juror decisions in an insanity case.

M.L.S. Legal Studies The University of Nebraska-Lincoln (1996)

B.A. Psychology Millersville University of Pennsylvania (1993)

  • Honor’s Thesis Title: The effects of inadmissible evidence and judicial admonishment in individual versus group decisions in a mock jury simulation.


Co-Author, "Mixed Media: A Smarter Approach To Class Action Notice," (June 11, 2015).

Speaker, "Balancing Due Process and Claims: A Conversation on Strategies to Safeguard Your Settlement," Plaintiffs’ Forum, Rancho Palos Verdes, CA (Apr. 2015).re

Co-Author, "Writing Better Jury Instructions: Antitrust as an Example," Paper presented at 15th Annual Loyola Antitrust Colloquium, Chicago, IL (Apr. 2015).

Speaker, "Can Competition Concepts Be Made Comprehensible To Juries (And Judges)," American Antitrust Institute’s Business Behavior & Competition Policy in the Courtroom: Current Challenges for Judges, Stanford, CA (Aug. 2014). 

Webinar Speaker, "Crafting Class Settlement Notice Programs: Due Process, Reach, Claims Rates, and More," Strafford Publications (Feb. 2014).

Author, "Cutting Through the Clutter: Eight Tips for Creatively Engaging Class Members and Increasing Response," Class Action Litigation Report, 15 CLASS 88 (Jan. 24, 2014).

Co-Author, "Privacy Policies: How to Communicate Effectively with Consumers," International Association of Privacy Professionals (2014). 

Speaker, "Report on Model Jury Instructions in Civil Antitrust Cases," Presentation, American Antitrust Institute’s 7th Annual Private Antitrust Enforcement Conference, Washington, DC (Dec. 2013).

Speaker, "Class Action Notice, Reach & Administration," CLE International’s 9th Annual Class Action Conference, Washington, DC (Oct. 2013).

Author, "Ensuring Procedural Fairness Through Effective Notice," in National Conference on Class Actions: Recent Developments in Québec, in Canada and in the United States 83-99 (Yvon Blais ed., 2013). 

Speaker, "Class Action Developments and Settlements," 18th Annual Consumer Financial Services Institute, New York, New York (Apr. 2013).

Speaker, "Recent Trends in Class Actions in the United States," National Conference on Class Actions: Recent Developments in Québec, in Canada and in the United States, Montreal, Canada (Mar. 2013).

"Report on Model Jury Instructions in Civil Antitrust Cases," American Antitrust Institute’s 6th Annual Private Antitrust Enforcement Conference, Washington, DC (Dec. 2012).

Co-Author, "International Class Action Notice," in World Class Action: A Guide to Group and Representative Actions Around the Globe 673-686 (Paul Karlsgodt ed., 2012).

Co-Author, "Class Notice and Claims Administration," in Private Enforcement of Antitrust Law in the United States: A Handbook 338–348 (Albert A. Foer & Randy M. Stutz eds., 2012). 

Webinar Speaker, "Class Action Notice Requirements: Challenges for Plaintiffs and Defendants," Strafford Publications (July 2012). 

Webinar Speaker, "How to Craft Plain Language Privacy Notices," Int’l Assoc. of Privacy Professionals (Oct. 2011). 

Speaker, "Improving Take-Up Rates in Class Actions," The Canadian Institute’s 12th Annual National Forum on Class Actions, Ontario, Canada (Sept. 2011).

"Majority of Publication Class Action Notices Fail to Satisfy Rule 23 Requirements," 30 Rev. Litig. 53 (2011). 

Co-Author, "Majority of Publication Class Action Notices Fail to Satisfy Rule 23 Requirements," Class Action Litigation Report, 12 Class 560, (June 24, 2011). 

"Class Notice and Claims Administration," in The International Private Enforcement of Competition Law 264–274 (Albert A. Foer & Jonathan W. Cuneo eds., 2010). 

Speaker, "Majority of Publication Class Action Notices Fail to Satisfy Plain Language Requirements," Clarity International Conference, Lisbon, Portugal (Oct. 2010). 

Webinar Speaker, "Class Action Notification With Electronic Media: Emerging Legal Issues," Stratford Publications (Sept. 2010). 

Co-Author, "Does Attorney Choice of Forum in Class Action Litigation Really Make a Difference?" 17 Class Actions & Derivatives Suits 1 (2007). 

Co-Author, "Hurricanes, Mobility and Due Process: The “Desire-to-Inform” Requirement for Effective Class Action Notice Is Highlighted by Katrina," 80 Tulane Law Rev. 1771 (2006). 

Co-Author, "Attorney Choice of Forum in Class Action Litigation: What Difference Does it Make?" Notre Dame L. Rev., 81 (2), 101, 161 (2006). 

Co-Author, "Do you really want me to know my rights? The ethics behind due process in class action notice is more than just plain language: A desire to actually inform," Geo. J. Legal Ethics, 18 (4), 1359-1382 (2005).

Co-Author, "An Empirical Examination of Attorneys’ Choice of Forum in Class Action Litigation," Federal Judicial Center (2005). 

Co-Author, "So what’s a concerned psychologist to do? Translating the research on interrogations, confessions, and entrapment into policy," in Interrogations, Confessions and Entrapment 265–280 (G. Daniel Lassiter ed., 2004). 

Co-Author, "Attorneys’ Experiences and Perceptions of Class Action Litigation in Federal and State Courts. A Report to the Advisory Committee on Civil Rules Regarding a Case Based Survey," Federal Judicial Center (2003). 

Author, "Survey of Bankruptcy Judges on Effectiveness of Case-Weights," Federal Judicial Center (2003). 

Co-Author, "Judicial Evaluation of Bankruptcy Judges," Federal Judicial Center (2003). 

Co-Author, "Effects of Amchem/Ortiz on Filing of Federal Class Actions: Report to the Advisory Committee on Civil Rules," Federal Judicial Center (2002). 

Co-Author, "Report to the Advisory Committee on Civil Rules: Class Action Notices," Federal Judicial Center (2002). 

Co-Author, "Implementation of Selected Amendments to Federal Rule of Civil Procedure 26 by United States Bankruptcy Courts," Federal Judicial Center (2001). 

Co-Author, "On finding for defendants who plead insanity: The crucial impact of dispositional instructions and opportunity to deliberate," Law & Hum. Beh., 25(2), 165, 181(2001). 

Author, "Distance Learning in the Courts," Federal Judicial Center (2000). 

Co-Author, "Does personality influence the effectiveness of judicial instructions?" Psychol. Pub. Pol’y & L., 6, 655, 676 (2000).


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